Project Portfolio

I've been privileged to work on a wide variety of digital marketing projects. Take a look at some of my highlights and accomplishments. Each one began with intentional communication design powered by collaborative teams.

GORE-TEX® Brand digital publication: Experience More

PROJECT:
The GORE-TEX® Brand knew it needed a way to connect on a more emotional, visceral level with its audience, but had never approached marketing in an editorial-driven way before. Working as part of a core team, I helped envision, structure, and create the workflow for a monthly digital publication called Experience More, designed to bring extraordinary stories of everyday adventurers to the forefront. 

Each month, I work with Contently to curate and produce a new issue of the publication, each centered around one core theme. Working with the client, I provided the editorial direction, paying special attention to a few critical cues: brand initiatives, audience needs/interests, and use data-driven insights to make informed choices. Using a carefully constructed editorial timeline and workflow, I work with a team of writers, designers, developers, and brand owners to keep the publication moving forward in the right direction, on budget and on time.

Barrow Brain and Spine Website Redesign

PROJECT:
Barrow Brain and Spine (formerly Barrow Neurosurgical Associates) presented my agency with two challenges: 

1. Help them redesign their website to match their advanced level of neurosurgical care — they're among the top-ranked neurosurgical centers in the country.
2. Help them rebrand to fully embrace their diverse specialties: brain, spine and pain management — most only correlate Barrow with brain care.

Working alongside the creative and research teams, I conducted a brand workshop to help Barrow distill its values, competitive differentiators, unique brand proposition, and look & feel. In addition, we worked together to identify a core content strategy that would drive efforts for the entire project, acting as a North Star for all engaged in the work. The most critical factor was to make the site more human and accessible to an audience in need of specialized care. Designing with empathy became a central theme to our work, ensuring patients and their families felt empowered, confident, and supported in their treatment plan.

I also worked with the user experience designer to ensure both brand and audience communication goals were met throughout the entire site, ensuring the content was accurate, approachable, clear, and appropriate. From color choice, to photography, to video strategy, all content worked in concert to ladder back to the core content strategy: deliver clear and helpful content that helped patients and their families more easily navigate a complex, and often times scary situation.